![]() ![]() "They've gone through the whole Disney princess line and I think they're just doing standard procedure which in this case was I think a bad choice because Merida is not standard procedure," Chapman explained on CNN. Since the debut of the redesigned character, however, the company has been faced with criticism - including a sharp retort from Brenda Chapman, originally the director of Brave, who said that Disney's marketing team "should be ashamed of themselves." The new look for the character was unveiled last weekend at Disney World as the company officially added Merida as the eleventh official princess in the company's line. Merida exemplifies what it means to be a Disney Princess through being brave, passionate and confident and she remains the same strong and determined Merida from the movie whose inner qualities have inspired moms and daughters around the world."ĭisney also stated to NBC News that the design was never posted on the company's official websites. "We routinely use different art styles with our characters and this rendition of Merida in her party dress was a special one-time effort to commemorate her coronation. “The artwork used on Merida’s official social media sites has always been the imagery from the movie – there have been no changes," Disney said in a statement to. "To give young girls a better, stronger role model, a more attainable role model, something of substance, not just a pretty face that waits around for romance.Disney says that its redesign of Brave's Princess Merida was a one-time effort to promote the character, according to a report by The Hollywood Reporter. ![]() "Merida was created to break that mould," she added. "When little girls say they like it because it's more sparkly, that's all fine and good but, subconsciously, they are soaking in the sexy 'come-hither' look and the skinny aspect of the new version. "I think it's atrocious what they have done to Merida," she wrote to her local newspaper, the Marin Independent Journal. Moreover, by making her skinnier, sexier and more mature in appearance, you are sending a message to girls that the original, realistic, teenage-appearing version of Merida is inferior that for girls and women to have value – to be recognised as true princesses – they must conform to a narrow definition of beauty."Ĭhapman, who was replaced by Mark Andrews part way through the production of Brave but maintained a co-director's credit, said Disney had completely missed the point when creating the new version of her creation. "The redesign of Merida in advance of her official induction to the Disney Princess collection does a tremendous disservice to the millions of children for whom Merida is an empowering role model who speaks to girls' capacity to be change agents in the world rather than just trophies to be admired. She was a princess who looked like a real girl, complete with the 'imperfections' that all people have. ![]() Addressed to Disney chairman Bob Iger, the petition reads: "Merida was the princess that countless girls and their parents were waiting for – a strong, confident, self-rescuing princess ready to set off on her next adventure with her bow at the ready. ![]()
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